Taspen Life Revamp App Ideation

📌 About Project

Taspen Breakthrough Innovation Competition (TBIC) is an event held by PT TASPEN with the subtheme of innovative joint-product development for the Taspen subsidiary.

Innovations are needed that will help not only the company but also the public at large. Currently, Taspen Life (the subsidiary) mainly serves life insurance; this exploration opens a path to health insurance with technology. The concept includes a health analysis app and recommendations that can integrate with Taspen Life’s future health insurance products.

My Role

UX DesignerUI Designer

🚩 Defining the Scope

The app facilitates Online Administration with features that are ready to use: product information managed by Taspen Life, digital policies, and more. It aims to attract the target market to adopt health insurance while providing deeper engagement via medical records and personalized recommendations based on the user’s health analysis.

Good health is the best wealth.

Taspen Life key screens

🎨 High Fidelity Design

Application user flow and feature list:

Taspen Life user flow and feature screens

Thank you

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